KHS America, Inc. has announced plans to acquire Hohner Inc. from Matth. Hohner GmbH in Trossingen, Germany. Hohner Inc. is the exclusive North American provider of Hohner branded harmonicas, accordians, melodicas, guitars, and bluegrass instruments; SONOR drums and orff Instruments, Lanikai and Kohala ukuleles, H. Jimenez Guitars, Hohner Airboard, as well as Hohner Kids and Greentones children’s instrument brands. Transfer of ownership took place Jan. 12, 2015.
Drum Workshop and Fender Musical Instruments have finalized an asset sale agreement for DW to purchase owned and licensed percussion brands including Latin Percussion, Toca Percussion, Gretsch Drums, Gibraltar Hardware, and KAT Percussion from Fender’s KMC subsidiary. Ovation Guitars, and exclusive U.S. distribution rights for Sabian Cymbals are also included in the transaction.
Gibson Brands has announced the launch of Neat microphones.
Henry Juszkiewicz, CEO and Chairman of Gibson Brands, says, “The time for entirely new thinking in how microphones are designed, manufactured, and applied is overdue—not only to benefit professionals, but also to create products that improve the audio experience of all consumers.”
CME’s Canadian distributor, Music Marketing, will be hosting a webinar with Jordan Rudess, who will be introducing the new CME XKey Mobile Keyboard for Music Marketing dealers. This will take place on Oct. 16 at 11 a.m. EST. Rudess will be taking related questions following his presentation.
Music Marketing notes that the webinar format does restrict attendance and also that there is a contest to win a free CME XKey running until the end of October, which can be entered by watching a video of Rudess found HERE.
Roland Corporation has finalized a new production and outsourcing agreement with FATAR Srl and manufacturing for the V-Accordion line will resume in Italy.
Notable musicians who have used Roland V-Accordions on stage and in the studio include Sergio Scappini, Ludovic Beier, Weird Al” Yankovic, and Nora Kirkpatrick from Edward Sharpe and the Magnetic Zeros, among many others.
The NAMM Foundation’s 2014 public service announcement (PSA) titled “Bring More to Life” is now playing for potential music makers worldwide. The second TV-ready PSA in the “Just Play” campaign focuses on the power of playing music. NAMM is encouraging its members to share the NAMM Foundation PSAs in their stores, on websites, social media, and with local TV and radio stations.
Portuguese and Spanish language versions of “Bring More To Life” are now running in South America and on Spanish language stations in the U.S. Since March 2013, NAMM’s Just PLAY campaign has been selected for free TV and radio airtime valued at $10 million. The campaign also appears on billboards in airports, malls, and bus shelters. Internet banner ads direct viewers to the NAMM Foundation website.