The original founder of Michael Kelly Guitars has acquired the brand from Hanser Music Group. The Florida-based group that is taking over Michael Kelly Guitars is led by the company’s original founder, Tracy Hoeft. Hanser Music Group purchased Michael Kelly in 2004 and has grown the brand as one of its many exclusive brands.
Michael Kelly Guitars was founded in 1999 with a focus on creating instruments that were unique in appearance and sonic performance. The brand quickly became known for its visually unique instruments and gained a strong market share in specialty areas including f-style mandolins and acoustic basses. Under the Hanser Music Group management, the selection increased.