NAMM says its members continually cite information and statistics, as well as education and training, as the primary reasons for belonging to the association. In keeping with NAMM’s mission to strengthen the music products industry, it says members can use the comprehensive 2016 NAMM Global Report to discern industry trends and spot new opportunities. The 2016 Global Report reveals retail sales figures, unit sales information, analysis, and import/export numbers for musical instruments and products.
Roland Corporation and Seattle-based Virtual Sonics have announced a joint venture called Roland Virtual Sonics, which will be a software, services, and media solutions provider.
Roland Virtual Sonics co-directors and brothers Jeremy and Julian Soule say in a statement that “they felt constrained by the modern music creation and production landscape. The lack of fidelity in virtual instruments, the challenges musicians faced on the path to becoming professionals, and the less-than-modern collaborative community all made one thing clear: there was a huge opportunity to create an ecosystem that would benefit all musicians.”
A historical collection of vintage, rare, and one-of-a-kind Gretsch guitars is now on display at The Country Music Hall of Fame and Museum in Nashville, Tennessee. The new exhibit, American Sound and Beauty: Guitars from the Bachman-Gretsch Collection, features 75 of the more than 300 Gretsch guitars amassed by Canadian musician Randy Bachman of The Guess Who and Bachman Turner Overdrive fame. It is the largest collection of guitars ever displayed at the museum and marks the first time the public has seen a part of Bachman’s extensive Gretsch collection, considered the largest in the world. The Gretsch Foundation, the charitable arm of the Gretsch family, purchased the collection in 2008.
Willcox Guitars says it has recently streamlined the manufacturing process at its facility, allowing the company to offer lower pricing on its Atlantis guitars and Saber basses.
According to NAMM, demand for customized, unique sound is driving fretted products and effects sales to a seven-year high, while fueling a new wave of boutique pedal builders. Over the last decade, the retail value of the effects pedal category has increased more than 45 per cent, with a 13.7 per cent gain in 2014.
Reverb.com, an online marketplace for musicians to buy and sell gear, has announced the completion of a $25 million Series B funding round led by global growth equity investor, Summit Partners. Launched in 2013, Reverb is closing out its second full year in business and is on pace to process more than $120 million in transactions in 2015, according to the company. The company’s earlier investors include Lean Startup pioneer Eric Ries, Rick Nielsen of Cheap Trick, and country music star Brad Paisley.