Roland has announced it will hold a worldwide live and online live streaming event on Sept. 9, 2016 called “The Future. Redefined.” It is 24-hour online event streaming live from eight famous cities across the world. A mix of music festival and product launch, this one-off event will introduce and demo 30+ brand-new Roland instruments, including synthesizers, electronic pianos, V-Drums, DJ rigs, guitar accessories from the BOSS brand, and more. Plus, there will also be performances and lectures from well known artists. A teaser video is currently available at tfr.roland.com/ca.
Roland has announced the acquisition of majority stake in V-MODA, the maker of high-fidelity headphones and audio devices.
Jun-ichi Miki, CEO of Roland, says, “We’re pleased V-MODA has joined the Roland family of brands. V-MODA revolutionized headphones and has pushed the envelope of personalization. Their Milano design, material research and professional DJ roots, along with their loyal customers, are incredible assets for Roland. It’s an exciting time for both companies, and we are eager for the talent at V-MODA and Roland to collaborate. This new team and the audience that the products are going to attract will definitely inspire the future of music.”
NAMM says its members continually cite information and statistics, as well as education and training, as the primary reasons for belonging to the association. In keeping with NAMM’s mission to strengthen the music products industry, it says members can use the comprehensive 2016 NAMM Global Report to discern industry trends and spot new opportunities. The 2016 Global Report reveals retail sales figures, unit sales information, analysis, and import/export numbers for musical instruments and products.
Roland Corporation and Seattle-based Virtual Sonics have announced a joint venture called Roland Virtual Sonics, which will be a software, services, and media solutions provider.
Roland Virtual Sonics co-directors and brothers Jeremy and Julian Soule say in a statement that “they felt constrained by the modern music creation and production landscape. The lack of fidelity in virtual instruments, the challenges musicians faced on the path to becoming professionals, and the less-than-modern collaborative community all made one thing clear: there was a huge opportunity to create an ecosystem that would benefit all musicians.”
A historical collection of vintage, rare, and one-of-a-kind Gretsch guitars is now on display at The Country Music Hall of Fame and Museum in Nashville, Tennessee. The new exhibit, American Sound and Beauty: Guitars from the Bachman-Gretsch Collection, features 75 of the more than 300 Gretsch guitars amassed by Canadian musician Randy Bachman of The Guess Who and Bachman Turner Overdrive fame. It is the largest collection of guitars ever displayed at the museum and marks the first time the public has seen a part of Bachman’s extensive Gretsch collection, considered the largest in the world. The Gretsch Foundation, the charitable arm of the Gretsch family, purchased the collection in 2008.
Willcox Guitars says it has recently streamlined the manufacturing process at its facility, allowing the company to offer lower pricing on its Atlantis guitars and Saber basses.