Peter Freedman with his Order of Australia media
Throughout 2017, Freedman Electronics, the parent company of Rode Microphones, is celebrating its 50th anniversary. Over the course of five decades, the company has seen its ups and downs as it transitioned from a small pro audio shop and PA installer founded by Henry and Astrid Freedman, who emigrated from Sweden, into one of Australia’s most successful manufacturers and exporters.
“[I’m] obviously incredibly proud. Half a century, having a business last that long, is pretty special as most businesses fail. But there have been so many things, the ups and downs, and there is so much luck of being in the right place at the right time,” says Peter Freedman, who took over the company from his father in 1987. “But when people say, ‘If you had one piece of advice, what would you say?’ it’s, ‘Never give up.’”