Artiphon, a consumer electronics company based in Nashville, announced that as of Oct. 1, 2017, Hal Leonard will distribute its INSTRUMENT 1 digital instrument to U.S. and Canadian music stores. The announcement came from Dr. Mike Butera, Founder and CEO of Artiphon, and Brad Smith, VP of MI Products with Hal Leonard.
Artiphon first conceived the INSTRUMENT 1 in 2011 and launched it on Kickstarter in 2015, where it raised over $1.3 million to become the largest crowdfund for a musical instrument in the site’s history. Artiphon has since captured the attention of the music industry after winning a “Best in Show” award at the 2017 Summer NAMM show. Named one of the best inventions of 2015 by TIME magazine, the INSTRUMENT 1 is a patented multi-instrument that lets users “strum like a guitar, bow like a violin, and tap like a keyboard or drum pad.” It plugs into iPhone, iPad, Mac, or PC and connects with hundreds of music apps from GarageBand to Ableton Live and beyond.
Butera says, “Hal Leonard is one of the most established and respected names in the musical instrument market, and we’re proud to have them distribute Artiphon products. It’s our mission to empower creativity with smart musical devices and apps, and this partnership will introduce many more people to the possibilities of our multi-instrument technology.”
Smith added, “Hal Leonard likes innovative products that can create new music experiences and therefore create new customers. The new generation of digitally savvy performers, producers, learners, and students will want to explore this. Dealers have to be there with new product offerings, and this one is sure to get new business and excitement.”
For more information, go to www.halleonard.com.