ROLI, the London-based music creation startup, has announced the acquisition of Blend, a growing music collaboration platform founded at New York startup studio betaworks. This announcement comes less than a year after ROLI announced its acquisition of JUCE, the C++ framework for cross-platform audio development. By extending its areas of expertise in software and hardware innovation to include a leading social platform, ROLI says it has established a vertical end-to-end toolchain that is among the most complete in the entire music industry.
Roland Lamb, founder and CEO of ROLI, says, “At ROLI, we are passionate about delivering the best possible experiences for music creators. Many aspects of music making have remained fractured and poorly integrated, in part because few companies have been in a position to innovate across a complex chain of different disciplines and product categories. We’re tremendously excited to see Blend join ROLI and can’t wait to work together to build a fundamentally more connected music creation ecosystem.”
ROLI released its flagship Seaboard GRAND in 2013, an evolution of the keyboard that enables new dimensions of touch control. The GRAND and its sound engine, Equator, has been used by composer Hans Zimmer and producer Jamie xx, as well as Oscar winner AR Rahman and keyboardist Jordan Rudess.
Blend gives music creators the ability to share their projects in source format, enabling them to collaborate, remix, and engage with others in the global community. The social platform was founded by Alex Kolundzija in 2013 at New York startup studio betaworks. In a blog post about the acquisition, Kolundzija writes, “I founded Blend two and a half years ago with a mission to leverage the web as a collaborative music platform not simply for finished music, but for every step of the creative process. We’re thrilled to join ROLI and feel that they’ll be a great home for the product, the entire Blend team and the global community of Blend users.”
ROLI will open its first US office in betaworks’s studios in Manhattan’s Meatpacking District to support its global market expansion.
For more information, contact ROLI: email@example.com, www.roli.com.