Ronald McDonald House Charities Toronto to get Pocket Concerts Series Courtesy of Yamaha Music Canada

Monday, September 21st, 2015
pocket concertIf, as Oliver Sacks once said, music is the “profoundest non-chemical medication,” then Ronald McDonald House Charities Toronto patients and their parents are in for an uplifting experience on Thursday, September 24 when they are treated to an exclusive Pocket Concert, courtesy of Yamaha Music Canada.
“We were completely enthralled with the grassroots idea inherent in Pocket Concerts, and were inspired by the passion of these musicians to affect people’s lives,” says Jim Welter, national sales and marketing manager for Yamaha Canada Music. “While we had heard about Pocket Concerts through media and industry, we’re particularly grateful to our retail partner The Toronto Piano Group for suggesting we connect with Pocket Concerts.”

Pocket Concerts uses music to connect people through shared experiences by bringing some of Canada’s finest musicians into homes and offices all over Toronto to deliver the complete, intimate chamber music concert. In an interactive and informal setting, each concert consists of an hour of  music followed by a reception with the artists. Hailed for its “intimacy that’s hard to find in the concert hall” by the Toronto Star, Pocket Concerts has received numerous accolades, including being listed in Toronto Life’s “Best in the City 2015” and “TIFF Guide,” as well as BlogTO’s “10 Fun Activities For A First Date.”

“At Yamaha Canada Music, we are always looking for ways to connect classical musicians at different levels of their careers with the community,” says Aya Sato, Marketing Manager, Yamaha Canada Music. “Working with Pocket Concerts allows us to give people the chance to experience classical music in an innovative, intimate, and interactive way, and for some, maybe for the first time.”

The concert at Ronald McDonald House Toronto will launch a series of similar concerts across Toronto, all sponsored by Yamaha Canada Music. It is one of many initiatives that not only reach out to the community at large with music, but also nurtures the arts community by engaging local talent.