Ernie Ball Corporation has appointed Coast Music as its exclusive distributor in Canada. This change takes effect on Sept. 1, 2014.
“As a Canadian distributor committed to representing leaders in their product categories, we are thrilled to have the opportunity to form this new partnership with Ernie Ball,” says Coast Music Vice President Manuel Senra. “We are looking forward to expanding market share in Canada and it is our goal to create a stronger presence of Ernie Ball products among retailers and greater accessibility to consumers.”
“We are very pleased to add Coast Music as a distributor,” says Brian Ball, Vice President of Ernie Ball Inc. “It is a distribution company with the right model that allows it to distinguish itself from others. In choosing Coast Music, it is our goal to take Ernie Ball to the next level in Canada and we are very confident that our brand will be well served.”