“The Fretlight plan for Canada is independent music dealers, primarily for the focus and share of mind they provide versus big box retailers,” says Bill Abel, Director of Music Industry Sales with Optek. “Our initial goal is 25-30 dealers nationwide, starting with the five largest markets – Toronto, Montreal, Vancouver, Calgary, and Edmonton.”
The Fretlight Authorized Dealer Program provides dealers with the exclusive ability to demonstrate and sell Fretlight in their geographic area. Dealers have access to an online dealer portal with video sales training, knowledge base, and marketing materials, as well as a forum to share sales techniques and success stories with other dealers.
“Although we’ve been selling directly to Canadian musicians with great success for many years, a consistent question has always been ‘where can I see it in person?’ Canadian musicians have understood the value of Fretlight from day one, we just want to make it easier for them to find it and try it in person,” finishes Abel.