Drum Sales Done Right: A Top-to-Bottom Primer on Acoustic Drum Retail

Monday, December 18th, 2017

 

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This article originally appeared in the December/January 2018 issue of Canadian Music Trade magazine.

By Chris Brown

Today’s retail environment is less about the “hard sell” and more about meeting the needs of the informed shopper. With the unlimited amount of information available online, many retail customers now enter our stores believing they have as much knowledge as the sales people working there.

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