It Takes a Village: The Risks & Rewards of Small-Town Retail

Monday, August 28th, 2017

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This article originally appeared in the June/July 2017 issue of Canadian Music Trade magazine.

By Megan Beam

Retail is largely about volume, and the amount of product a given store can move depends heavily on the size of the market it serves. But conversely, high volume doesn’t guarantee profit, and a large local market doesn’t guarantee success.

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