By: Michael Raine
For just about anyone with an email address, deleting spam has become part of the daily routine. A long lost great uncle has $10 million in an unclaimed bank account! Delete. Half price Viagra! Delete. Win a free trip to Aruba! Delete. And while spam rates have been trending slightly downward in recent years, it is still estimated that over 70 per cent of emails sent globally are spam. So when the Canadian government announced in 2004 that it was setting up a “Canada Anti-Spam Action Plan,” there was a fair bit of positive reaction.
Fast-forward 10 years and we now have Canada’s anti-spam legislation (CASL), which took effect on July 1, 2014. While those stereotypical malicious spammers are targeted – dubious vacation offers, credit card scams, and the like – CASL is a far broader piece of legislation that impacts anybody who sends messages for commercial purposes. So what does this mean for retailers?
There are five key elements that businesses and individuals must understand to comply with CASL:defining spam, obtaining consent, keeping records, conforming to form requirements, and allowing unsubscriptions. (more…)